Whitey’s New Sgt Camo Carton… ready for deployment

Posted October 21st, 2009 by Whitey's Ice Cream

camocarton-shadowMedia representatives are invited to witness this event and also taste how different and delicious Sgt Camo Ice Cream really is.

Special Forces will begin filling the new green & brown cartons w/ Sgt Camo at 10:30am at the Whitey’s Manufacturing Plant, 2525 41st St., Moline, IL. (Entrance at door with American flag).

Sgt Camo is their newest camouflaged tinted, s’more tasting ice-cream that has been very popular and only available, in the past, at Whitey’s 11 stores in the Quad Cities area. Whitey’s owner, Jeff Tunberg, describes Sgt Camo as, “It’s more than a new flavor…it’s a new creation.”

Sunday, October 25th, is D-Day for Hy Vee to begin selling Sgt Camo at their 13 stores in the Quad Cities.

The historical execution will be the first time Whitey’s has used camouflaged colored cartons instead of their familiar red & white half-gallon containers. The Tunberg’s are hoping the new non-traditional camouflaged cartons will act like a radar beacon to ice cream lovers and those who support the military.

In August, Whitey’s designated that all profits from Sgt Camo would be allocated to veterans organizations. The Military Warriors Support Foundation, which sponsored “A Night to Honor Our Heroes” on Sept 5th at LeClaire Park, Davenport, was the first recipient of proceeds from Sgt Camo which will continue until December 31st.

Sgt Camo has been sent to the Pentagon and on October 9th & 10th, the Tunbergs handed out the ice-cream to WWII vets and their guardians, departing the Honor Flight plane from Washington, DC. On November 20th the Tunbergs will travel to Fort Bliss in El Paso, TX to deliver 3,500 scoops of Sgt Camo to military and their families before troops are deployed to Iraq & Afghanistan.

Recently the Tunberg’s committed to sending their ice cream to Iraq and Afghanistan and say they will continue to support other military opportunities in the Quad Cities.

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