Current Recipient

In August 2009, Whitey’s Ice Cream introduced Sgt. Camo and designated that all profits from Sgt Camo would be allocated to military veterans organizations. The Military Warriors Support Foundation, was the first recipient of proceeds from Sgt Camo which will continue until December 31st, 2009. The mission of this organization is to assist soldiers (particularly those returning from Iraq and Afghanistan) by providing practical opportunities and financial assistance to those injured in service to our country.

When Sgt. Camo marched into grocery stores for the first time in October 2009, Hy-Vee Food Stores joined the effort with a prominent promotion of the new camouflaged carton and contributed $1.00 from each carton sold to the Quad Cities Honor Flight Hy-Vee will continue to donate a dollar from each sale through the end of the year.

Donations: To date, with the tremendous support of our customers, Whitey’s has donated $24,000. Whitey’s has also donated thousands of servings of Sgt. Camo to numerous military veterans groups.

Learn more about our current recipient, The Military Warriors Support Foundation at

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